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Web Development to Increase Sales

W3C Web Standards Compliant Web Development

The art and science of web design and web development

Web Development for a purpose:
* maximum conversions
* maximum leads
* maximum sales
* maximum exposure

This first post on our Web Development Blog provides information for the creation of high-performance websites – websites with high conversion rates. They either increase sales or increase sales leads. Many topics will be detailed, and the entire list is presented in this first Blog post.

Leaving out any single one of the website features listed below can be costly. It can take just as long to create a properly optimized website as it does to create it in an inferior manner. Web (W3C) standards compliance is important to increase search engine indexing of your content as well as consistently rendering your pages and decreasing page load times.

In order to achieve maximum website performance you need to create websites that:

  • Are highly aesthetic and that fit within your industry
  • Have fast page load times. Current wisdom is that you have 5 – 8 seconds to convince the visitor that they are in the right place before they hit the back button. Any longer than this you take the risk of your visitor leaving before the page even loads.
  • Contain persuasive, benefit-oriented content to maximize conversions. This cannot be underestimated. Content written by professional copywriters ensure that your website captures the visitors attention, moves them through a call to action into a conversion funnel to a sale or conversion – complete a form, send an email, pick up the phone and call you, etc.
  • Have error-free web (W3C) standards compliant code. This ensures consistent cross-browser rendering. If your website looks freakish because a browser can’t render your pages sanely and as intended, then you’ll lose your visitors complete confidence. W3C compliance also allows the search engines to separate page code from its content so your message can be recognized and ranked high in the search engine results pages.
  • Have a high degree of Search Engine Optimization (SEO). This process starts with an extensive keyword analysis that includes the keywords that are actually being searched on today.
  • Undergo Competitive Analysis – what keywords and features/services your competitors websites focus on, who links to them and what advertising they are paying for.
  • Have an extremely high degree of usability. It is all about sales and profits. If you have a website that is pretty but difficult to understand and navigate then you’ll lose a percentage of sales, sometimes a huge percentage.
  • Are Accessibility Standards Compliant – Section 508, W3C WAI, and WCAG Priorities 1, 2 and 3. This means that visitors with disabilities will easily be able to use the website. This is required for all websites built for the US Government or its agencies.
  • Are continually tested and updated to maximize conversions. We use Pay Per Click (PPC) advertising as the last step in the website optimization process. Split-testing and multivariate testing techniques take conversions from less than 1% to 7 – 25%! This means a 700% – 2,500% increase in sales by monitoring and updating your website!
  • Incorporate analytics to track website progress – it’s very important to see the fruits of your labor.
  • Use a Content Management System (CMS). Using a CMS allows the website to be completely maintained by you or a non-technical person by incorporating a content management system like WordPress or Drupal. You need to be able to shift with the market, and a CMS can be invaluable in making website updates.

If your website doesn’t utilize every single one of these features then you cannot expect to get the best results from it.

Future posts will focus on each of these items individually so you can build high-performance websites.

Comments

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Related posts:

  1. Web Design, Web Development Firm
  2. Company Overview
  3. Web Design Checklist – FREE

January 5, 2009 By Michael
Filed Under: Web Design, Web Development Tagged With: fast increase wordpress sales, how to increase sales for website development, SEO, software developers improve sales, Standards for increase in sales, W3C, Web Design, Web Development, web development to increase sale, website guidelines to increase sales, who to sale web page

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    Selected Top Web Design Agency

    Selected Top Web Design Agency

    Outstanding CEO Testimonial

    I would highly recommend Michael Cordova as an expert in website search engine optimization, web design and web development. Michael is the best SEO / Internet marketing consultant I've ever met. His work to optimize the TransMagic website not only produced an 8-fold increase in lead generation, but it also stood the test of time. Recently Michael helped us to re-do our website and SEO to take advantage of more sophisticated techniques in his knowledge base.
    --
    Todd Reade, CEO
    TransMagic

    Many More Testimonials...

    Bigger and Better Leads

    I have been working with 21st Century on my SEO work for well over a year and the results are larger prospects and bigger opportunities for my company.
    --
    Gina Kaelin-Westcott, Sales Strategist/Speaker/Author
    Con·nect Selling™

    Many More Testimonials...

    Selected Top 10 SEO Company!

    #9 SEO Company in the World!

    Outstanding CEO Testimonial

    I have worked with Michael for almost three years now and he has never ceased to amaze me. I’ve worked with a number of SEO people over the years and he puts them to shame. He is simply the best of the best. He’s done more for our site in a few months than other people have done in years. His knowledge of WordPress is quite impressive. I highly recommend Michael Cordova to build your WordPress websites and bring in sales leads for you through SEO and other online marketing means.
    --
    Pedram Shojai, CEO
    Well.org


    Many More Testimonials...

    57 Productivity Tools for Entrepreneurs, Students and Business

    Our President Michael Cordova's eBook will multiply your daily effectiveness immediately:
    57 Productivity Tools for Entrepreneurs, Students and Business

    57 Productivity Tools for Business, Websites and Application Development

    Local SEO Marketing

    Local SEO/Small Business MarketingLocal SEO gets your site ranked at the top of Google's local listings. Your online presence is expanded dramatically, and the sale is already made before your prospects call you. Read more about our local SEO services.

    Web Development

    Web Development - Since the Beginning of the InternetWe at 21st have been doing web development since the beginning of the Internet. We create custom applications like maps, contact management and website customizations that are beyond the skills of other companies.

    Software Development Checklist

    Download our Software Development Checklist to ensure you make no mistakes in your custom software project. See our many short custom software case studies for an idea of the breadth of our software development successes.

    Your Technology Partner

    Have 21st do your online marketing and advertising, and you will inherit a technology partner. We have been doing it since the beginning of the WWW. We are uniquely qualified to provide technology solutions.

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    1566 S. Pennsylvania St. Denver, CO 80210
    303-744-2178
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