21st Century Technologies, Inc.

Custom Database Software Development, Online Marketing

Custom Database Software

Business Marketing/Local SEO

Conversion Rate Optimization & Lead Gen

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The Only Online Marketing Strategy You’ll Ever Need

Multiple Marketing Channels Make the Difference

Perfect Balance - Your Only Online Marketing StrategyFloating your business on only one online marketing strategy like SEO or PPC is disillusioned. For online success you need to build your traffic/sales/lead generation strategy on multiple marketing channels and concepts like (not a complete list by far):

  • Banner Ads
  • Creating authority content that helps your readers and solves their problems. Free How To articles and tip sheets are at the top of that list.
  • Blogging – to distribute your content and establish you as an authority
  • Email marketing
  • Display and Classified Ads
  • Event Marketing
  • Joint ventures (other peoples email or mailing lists)
  • Local SEO marketing for companies that do business in a certain locality like a specific city or neighborhood
  • Mobile marketing – for example, Nielsen Mobile studies showed that 97 percent of mobile subscribers will read an SMS (text) message within 15 minutes of receiving it
  • Newsletter Marketing
  • Press releases – you always have important information to get out to your audience
  • Search Engine Marketing (SEM) like Pay Per Click advertising (PPC)
  • Search Engine Optimization (SEO) based on PPC results – using the keywords drawing the most conversions and activity, the ads that draw the clicks and the landing page content that converts the best
  • Social Media Marketing – It used to be all about ranking. Now it’s about creating content that is engaging and worthy of sharing – and getting others to engage with it and share it. See many of the Google+ social media posts from our CEO Michael Cordova.
  • Solo ads (eNewsletters) that are read by your target audience
  • Traffic Services
  • Video marketing – reinforces your brand and increases traffic and conversions
  • Webinars

You get the point.

Test, Optimize, Then Roll Out

Start by with Google PPC testing then roll out to other channels. When done right you’ll increase conversion rates by 10x, 20x and a lot higher than that. You’ll find:

  • A handfull of keywords that convert at above 20%.
  • Ad click-through rates will improve from less than 1% to above 10%
  • Landing page conversion rates rise from less than 1% to above 10%

This will increase your conversion rates by a multiplied 100+ fold. That’s when you update your website content then roll out an SEO campaign and marketing/advertising in other channels. Ads become calls to action on your pages, email subject lines and page meta-descriptions. Roll out the content that converts best into other channels (some listed above), then send all of your multi-channel traffic to your landing pages that now convert like crazy.

It is a very methodical and proven strategy.

Balance and Stability Are the Result

Income based on 10 customers is more stable than income based on one. It makes for less risk for yoour company and lower interest rates when you apply for credit. A base of multiple foundations is stronger than a base with only one. This is exactly the same concept.

A balance of testing, optimization and roll out will stabilize your business, and is all you need to be successful online.

21st has been doing all of this since the beginning of the Internet, so contact us if you’d like to discuss using these tactics in your business Internet marketing strategies.

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September 22, 2012 By Michael
Filed Under: Online Marketing, Pay Per Click Tagged With: google local search engine, Joint Ventures, Local Marketing, Local SEO Marketing, Marketing Channel, mobile marketing, Online Marketing, Online Marketing Channel, pay per click, ppc, SEO, Solo Ads

25+ Years in Business!

25+ Years in Business

Michael is a Wordpress Expert

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Software Dev Testimonial

“I highly recommend 21st Century Technologies and Michael Cordova. Michael has successfully built and delivered several in-house custom database software systems for my company, and multiple customer-facing software projects. I have known Michael for over 15 years. His character and reputation are outstanding. Michael has always enhanced our business’s reputation and helped to ensure the successful completion of each project. He has always been very attentive to the needs of our clients and has represented our company well.”
James P. Greichen, President, Triportals, Inc.

Author Productivity Tools For Business

Author Productivity Tools For Business

Outstanding Testimonial

“Michael Cordova has a commanding knowledge of several software development languages. For over ten years I have relied on Michael’s expertise and worked with him on projects. He is the first person I call for an opinion on a perplexing problem or when considering a new methodology. I highly endorse any work that he is involved in. He is reliable and delivers high quality work well within established deadlines. I have and will always consider Michael on any project needs. I highly recommend his talents to anyone with any type of software development needs.”
Vernon Kercher, Senior Application Developer, Western Union

Your Technology Partner

Have 21st do your software design and development or online marketing and advertising and you will inherit a technology partner. We have been doing it since the beginning of the WWW. We are uniquely qualified to provide technology solutions.

Outstanding CEO Testimonial

“I would highly recommend Michael Cordova as an expert in website search engine optimization, web design and software and web development. Michael is the best SEO / Internet marketing consultant I’ve ever met. His work to optimize the TransMagic website not only produced an 8-fold increase in lead generation, but it also stood the test of time. Recently Michael helped us to re-do our website and SEO to take advantage of more sophisticated techniques in his knowledge base.”
—
Todd Reade, CEO
TransMagic

Many More Testimonials…

CEO Testimonial

“I have worked with Michael for almost three years now and he has never ceased to amaze me. I’ve worked with a number of SEO people over the years and he puts them to shame. He is simply the best of the best. He’s done more for our site in a few months than other people have done in years. His knowledge of WordPress is quite impressive. I highly recommend Michael Cordova to build your WordPress websites and bring in sales leads for you through SEO and other online marketing means.”
—
Pedram Shojai, CEO
Well.org

Local SEO Marketing

Local SEO/Small Business MarketingLocal SEO gets your site ranked at the top of Google's local listings. Your online presence is expanded dramatically, and the sale is already made before your prospects call you. Read more about our local SEO services.

Web Development

Web Development - Since the Beginning of the InternetWe at 21st have been doing web development since the beginning of the Internet. We create custom applications like maps, contact management and website customizations that are beyond the skills of other companies.

Software Development Checklist

Download our Software Development Checklist to ensure you make no mistakes in your custom software project. See our many short custom software case studies for an idea of the breadth of our software development successes.

Your Technology Partner

Have 21st do your software design and development or online marketing and advertising and you will inherit a technology partner. We have been doing it since the beginning of the WWW. We are uniquely qualified to provide technology solutions.

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21st Century Technologies, Inc.
1566 S. Pennsylvania St. Denver, CO 80210
303-744-2178
The Only Online Marketing Strategy You’ll Ever Need - Denver, Colorado