SEO Web Design – Denver Local SEO Marketing Company

Since 1993, Denver Local SEO Marketing Company 21st Century Technologies, Inc. has been working with our customers to become their technology partner. We combine web design, web development processes that we have developed since the beginning of the Internet with search engine optimization tactics and Pay Per Click (PPC) marketing. This powerful and synergistic combination ensures that our clients all achieve their online sales and lead generation goals.

“We aren’t the biggest, but we make up for it with personal service, attention to detail and compelling results.”
Michael A. Cordova, President
21st Century Technologies, Inc.
See Our Many Testimonials…

Page Contents
What Makes Effective Web Design, Web Development?
What is Search Engine Optimization?
A Business Case for SEO
Role of Search in Business Lead Generation
Organic versus Paid Search Results
Importance of Organic Search Ranking
Content Distribution Engines – A Must in Today’s Social Internet
   Ping Distribution Points
   Push to RSS Distribution Sites
   Push to Social Media Sites
   Push to Social Bookmarking Sites
   Sitemap Published to Top Search Engines
Keyword Research
SEO Qualifications – 21st Century Technologies, Inc.
21st Custom Database Software Development Services
Is SEO and Professional Web Design and Development for You?
SEO Testimonials, Best Practice Guides and Checklists
Compelling SEO, Web Design Offers from 21st
About Our President

What Makes Effective Web Design, Web Development?

Effective web design and development is the design and construction of a website that elevates your online brand and status, and meets or greatly assists in your business sales goals. It must do all of these. There are many disciplines involved, and if you don’t incorporate each and every one of them into your website then you will most certainly fail – you will spend a lot of money for the privilege of looking at it yourself.

These are the features you must incorporate into your website for success. Your website must:

• Incorporate Content Distribution Engine capabilities to publish your content to all of the most important sites on the Internet.
  
• Contain Benefit-Oriented, Persuasive Content to maximize conversions.
• Have error-free, W3C Standards Compliant code or the search engines will have problems separating your content from the code.
• Have Fast Page Load Times (a big factor in Search Engine Optimization today).
• Be appropriately aesthetic and proper for your niche or industry.
• Have top search engine results rankings for targeted and relevant keywords that you have researched to be the most appropriate.
• Have an extremely high degree of Web Design Usability, a major factor in maximizing conversions.
• Are continually tested and updated to maximize conversions.
• Are Promoted in Top Website Properties – this is external SEO.
• Incorporate Website Analytics to track website visitor progress.
• Perform the sales lead generation and increased sales that you expect.

What is Search Engine Optimization?

Search Engine Optimization, or SEO, is the process of placing a website at the top of organic search engine results pages (SERP). Here is a picture of Organic and paid (Pay Per Click – PPC) listings. When a searcher clicks on one of the either top or right-side paid PPC links the owner of the PPC campaign is charged varying amounts for the click.

Organic listings in the SERP are labeled above. When a searcher clicks on one of the links in this section the website owner is charged nothing. Such is the power of getting top search engine rankings, and the value of SEO – free, relevant traffic.

If you successfully run SEO campaigns and are ranked at the top of the SERP then everything is rosy – until the search engine changes their ranking algorithm and your site gets dropped out of sight. Many companies have tanked for this very reason.

If you only run PPC ads (marked as Sponsored Links above) then your margins can suffer, especially if you are not running them optimally. Small mistakes can cost you dearly, and if you find yourself being charged $3.00, $5.00 or $10.00 and up per click then take this as a warning – Google has your number. Some keyword clicks do cost this much, but most of the time click fees like this are an indication of an un-optimized PPC campaign. Your campaign is not optimized and Google is charging you for not knowing how to run the campaign.

A dual effort using both PPC and SEO is recommended by 21st to minimize risks to business owners.

The ideal scenario is that we’ll use a PPC campaign to determine what keywords, ad content and landing page content converts the best. A conversion can be a sale, form completion, phone call or email. Once we have this optimally performing content after 2 or 3 months of the PPC campaign then we roll the golden keywords and content back into the website and start the rest of the online SEO marketing campaign focusing on the keywords that have proven to bring in the most sales and conversions. All non-profitable PPC keywords are dropped and those that have performed as profitable are kept. Keeping both PPC and SEO in the mix reduces your business risk!

A Business Case for SEO

Role of Search in Business Lead Generation

There is no denying that search engine marketing has become an important lead generation tool for many companies. And it’s no wonder:

• A study conducted by Enquiro found that over 93% of all business buyers go online to research a purchase before they make one.
• Search engines like Google and Yahoo were the clear winners in search preference over online portals

Organic versus Paid Search Results (PPC)

Search engines deliver prospect traffic two ways: via Pay-Per-Click (PPC) paid advertising, and through organic or natural search (free clicks). In addition to the cost difference, each method delivers a measurably different volume and quality of prospect.

• A MarketingSherpa study of business buyers showed that three of every four buyers clicked on organic search results first.
• Business buyers who clicked on organic search results converted (bought or registered) 17% better than those who clicked on sponsored search ads.
• In a study performed by WebSurveyor for Google, 72.3 percent of respondents felt that organic results were more relevant, while only 27.7 percent rated paid results as more relevant. Yahoo showed similar results – 60.8 said organic results were most relevant compared to only 39.2 percent for paid.

More convincing information on this subject can be viewed here: http://www.2disc.com/ppc_vs_seo.html

Importance of Organic Search Ranking

Research by MarketingSherpa on business buyers who are researching a purchase suggests that buyers do take time to look for relevant sites among organic search results. Higher rankings, therefore, do improve a company’s chance of getting a buyer to click-through.

A study at Cornell University by Laura A. Granka, Thorsten Joachims and Geri Cay (1) shows that the number of clicks and time spent on a page decreases dramatically with lower organic rankings. See the chart below for the numbers.

1. Laura A. Granka, Thorsten Joachims, Geri Gay. ‘Eye-tracking analysis of user behavior in WWW search’, SIGIR. Available at http://www.cs.cornell.edu/People/tj/publications/granka_etal_04a.pdf

Content Distribution Engines – A Must in Today’s Social Internet

In a study of 2,168 customers Hubspot showed that businesses that blogged 5 of every 7 days drew 6.9 times more organic search traffic than those who don’t blog at all. This is for sites that aren’t Content Distribution Engines – the extra afterburner boost that 21st builds into all sites as described below. Just think of the difference in your relevant traffic if you had a site like this: 21st configures all websites to for maximum content distribution.

When you publish your content in one of our websites you can find it in Google within 5 seconds! Your exposure grows exponentially from that point on.

When you publish content, all of the following happen automatically and within seconds. What currently happens when you add content to your site? 

Ping Distribution Points

280+ website communication content hubs are pinged. Each of them relays your content to many other sites interested in grabbing your content so their visitors can subscribe to it. They will immediately index it and make it available to their users.

Push to RSS Distribution Sites

30+ major RSS distribution sites will receive your blog post content (called RSS feeds – Really Simple Syndication feeds) as they are pushed at the time of publishing. These sites will post your content for people to subscribe to. If your content is interesting and valuable then you’ll get a growing list of subscribers – interested readers, prospects – that you can market to. This also places backlinks on all of these sites which point to your site, which raises your search engine rankings.

Your RSS feed is then connected to analytics and an autoresponder system that sends your blog content to your subscribers every time you publish a new blog post. This keeps your visitors on the line and interested in your communications.

Push to Social Media Sites

Up to 100 social media sites can receive the post, or a summary of it along with a link back to the original post on your website. This can put your blog post on the wall of all of your relevant friends or in front of your peers at Linked in!!!

For Facebook alone, this can mean your blog post can appear in front of 100,000+ Facebook users! That is compelling, in particular if they are interested in your content and offers.

Push to Social Bookmarking Sites

For more social reach we relay your blog posts to the most trafficked social bookmarking sites on the Internet. This is seen by the search engines as well. The more bookmarking you do, the more others see the value in your bookmarks and visit your pages.

Sitemap Published to Top Search Engines

At the moment you publish your updated content the search engine sitemap file (on-site list of website pages and blog posts) is updated and the top search engines are immediately pinged with the new site content which brings them over to index your content so searchers can find it in the search engines.

No more waiting for something to happen in hopes that someone stumbles across your content.

Keyword Research

We always perform a detailed keyword analysis before starting any marketing campaign to make sure we bring in the most relevant traffic to maximize conversions and sales when we do the site promotion. This keyword research ranks keywords in the following categories:

1. Relevance to your business.
2. Competition – we pick the keywords with the least competition with the highest possibility to get #1 rankings. We only shoot for #1 rankings.
3. Traffic – We pick the keywords with the most traffic.
4. Dollar value – we focus on the keywords that have the highest actual dollar value to your business.

SEO Qualifications – 21st Century Technologies, Inc.

21st has been doing search engine optimization since the beginning of the Internet – in 1996 when we got our website up. At that time we looked into how to get websites ranked organically, and nobody knew so we figured it out and have been providing SEO services ever since. Because of our SEO results, our President Michael Cordova is also a partner in the marketing firm Mercury Leads, Inc. (http://www.mercuryleads.com).

21st Custom Database Software Development Services

21st has been building custom database software systems since 1993. This powerful addition to simple website design and development separates 21st from our competitors. If your website needs custom database software capabilities then we’ll create the secure software you need, and integrate it seamlessly into your website. See several or our transformational custom database software case studies.

Custom software development and database design and development is another of our services allowing us to pave the way for you to traverse the technical hurdles of the Internet and make sure you get the website and business sales tool you need to take your company to the next level.

Is SEO and Professional Web Design and Development for You?

If you are in need of more sales, or just need an extra income stream then you should consider SEO and web design and development. Just make sure you work with a qualified SEO company. If you exclude even one of the many factors listed above, then your efforts will most certainly lead to failure. That always means a lot of lost time and usually money also.

Work with professionals with many years of experience – 21st Century Technologies, Inc.

SEO Testimonials, Best Practice Guides and Checklists

On our SEO page there are many examples of rankings for our site and multiple client sites. We have many compelling SEO testimonials that alone will make you understand the power of our services. You can download our SEO Best Practices White Paper for FREE. We have kept this paper up to date for more than 10 years, and it contains everything you need to know about on-site search engine optimization. You can also get our Web Design Checklist to make sure you include all important information when designing a new website.

Compelling SEO, Web Design Offers From 21st

If you subscribe to a qualifying 12 month SEO service then 21st will provide you with these bonus services for free:
1. An executive sales coaching service – at no cost to you. It is provided by Gina Kaelin-Westcott. Gina is an executive sales coach that was named the 2010 VIP Professional Woman of the Year by the National Association of Professional Women.
2. A free website based on an existing high-ended design. You’ll have great flexibility for design and page layouts based on your specific needs.

About Our President

Michael Cordova founded the Denver SEO Company 21st Century Technologies, Inc. in 1993. To find out about 21st’ SEO services or web design, web development services, visit our Contact Us page or call 21st directly at (303) 744-2178. We answer the phone, but if you do miss us then leave a message. We’ll call back within a few hours.