21st Century Technologies, Inc.

Custom Database Software Development, Online Marketing

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Business Marketing/Local SEO

Conversion Rate Optimization & Lead Gen

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SEO Sales Leads In Your Toolkit? Better Read This

SEO Sales Leads Beat Out PPC and Social Media

A recent survey by webmarketing123.com indicated that search engine optimization based sales lead generation (SEO sales leads) is the #1 method of getting sales leads for both B2B and B2C companies – beating out Pay Per Click advertising (PPC), social media marketing and all other digital marketing methods.

Social Media Sales Leads

SEO Sales Leads - 2011 State of Digital Marketing Report
SEO Sales Leads – 2011 State of Digital Marketing Report Infographic from webmarketing123.com

The poll also showed that both B2B and B2C companies use Facebook for sales lead generation the most when compared to Twitter and LinkedIn. B2C companies used Facebook 5 times more than Twitter and LinkedIn combined. 55% of these companies have actually closed deals using social media with twice as much being closed using Facebook as compared to Twitter and LinkedIn.

Digital Marketing 2012 Budget Projections

The companies interviewed stated that they’ll be increasing their 2012 digital marketing budget for sales lead generation in all of SEO (53%), PPC (40%) and social media marketing with social media getting the largest increase at 60%.

The bottom of the infographic to the right indicates that the companies interviewed said that a cross-promotional digital marketing effort is at top of mind on their learning list.

Another item to note is that a recent study from UserCentric.com says that the middle column of search results (1 – 3 paid ads at top, organic SEO listings underneath) get most of the users attention – eye focus, with all users in the study reviewing organic listings.

“I would highly recommend Michael Cordova as an expert in website search engine optimization, web design and web development. Michael is the best SEO / Internet marketing consultant I’ve ever met. His work to optimize the TransMagic website not only produced an 8-fold increase in lead generation, but it also stood the test of time. Michael recently helped us to re-do our SEO to take advantage of more sophisticated techniques in his knowledge base.”
Todd Reade, CEO
TransMagic, Inc.
—
Contact 21st today to discuss how SEO and multi-channel online marketing solutions can help your company.

Sales Lead Generation Takeaway

The takeaway:

  1. SEO sales lead generation is a real strategy that not only works, but search engine tests show that searchers pay more attention to organic SEO listings than PPC.
  2. Make sure to be ranked at the top 1 – 3 results organically.
  3. If you engage in PPC advertising then you should make sure your ads appear at the top of the page, not on the right-side.
  4. Don’t bid for the #1 PPC position. If you bid for the number 1 position in PPC ads then your conversion costs will increase significantly because many people that click on the 1st ad are just look-sees. Don’t do it.
  5. Educate yourself in SEO sales leads, PPC and social media and find out how to leverage the capabilities of all 3 in your own sales lead generation efforts.

21st Proven Lead Generation Solution

At 21st we have found an unbeatable multi-channel solution that can be replicated across all industries, both B2B and B2C:

  1. Start out testing your keywords, ads and landing page content in a PPC campaign until you have increased conversions from less than 1% to sometimes above 20% or 30%.
  2. Split-testing correctly will beat the Pareto (80-20) principle. You can get results that are hundreds of times better than when you started.
  3. Now that you have the gold nuggets of top-converting content, you should update your website with the best converting content, then roll out to your SEO, social media marketing, and lower cost PPC campaigns.

A multi-channel approach like this maximizes your online exposure and minimizes your company’s risk. Integrating approaches like making your website a content distribution engine further increases your online exposure. I recommend this approach to brand awareness, content distribution and sales lead generation.

Here you can get the digital marketing survey by webmarketing123.com.

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  3. WordPress Web Design Maximizes Lead Generation by Distributing Content

November 7, 2011 By Michael
Filed Under: Pay Per Click, Sales Lead Generation, Search Engine Marketing, Search Engine Optimization (SEO), Social Media Marketing Tagged With: lead generation tool for b2c facebook twitter, pay per click, ppc, Sales Lead Generation, Sales Leads, sales toolkit, Search Engine Optimization (SEO), SEO, SEO Sales Leads, social media marketing

25+ Years in Business!

25+ Years in Business

Michael is a Wordpress Expert

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Software Dev Testimonial

“I highly recommend 21st Century Technologies and Michael Cordova. Michael has successfully built and delivered several in-house custom database software systems for my company, and multiple customer-facing software projects. I have known Michael for over 15 years. His character and reputation are outstanding. Michael has always enhanced our business’s reputation and helped to ensure the successful completion of each project. He has always been very attentive to the needs of our clients and has represented our company well.”
James P. Greichen, President, Triportals, Inc.

Author Productivity Tools For Business

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Outstanding Testimonial

“Michael Cordova has a commanding knowledge of several software development languages. For over ten years I have relied on Michael’s expertise and worked with him on projects. He is the first person I call for an opinion on a perplexing problem or when considering a new methodology. I highly endorse any work that he is involved in. He is reliable and delivers high quality work well within established deadlines. I have and will always consider Michael on any project needs. I highly recommend his talents to anyone with any type of software development needs.”
Vernon Kercher, Senior Application Developer, Western Union

Your Technology Partner

Have 21st do your software design and development or online marketing and advertising and you will inherit a technology partner. We have been doing it since the beginning of the WWW. We are uniquely qualified to provide technology solutions.

Outstanding CEO Testimonial

“I would highly recommend Michael Cordova as an expert in website search engine optimization, web design and software and web development. Michael is the best SEO / Internet marketing consultant I’ve ever met. His work to optimize the TransMagic website not only produced an 8-fold increase in lead generation, but it also stood the test of time. Recently Michael helped us to re-do our website and SEO to take advantage of more sophisticated techniques in his knowledge base.”
—
Todd Reade, CEO
TransMagic

Many More Testimonials…

CEO Testimonial

“I have worked with Michael for almost three years now and he has never ceased to amaze me. I’ve worked with a number of SEO people over the years and he puts them to shame. He is simply the best of the best. He’s done more for our site in a few months than other people have done in years. His knowledge of WordPress is quite impressive. I highly recommend Michael Cordova to build your WordPress websites and bring in sales leads for you through SEO and other online marketing means.”
—
Pedram Shojai, CEO
Well.org

Local SEO Marketing

Local SEO/Small Business MarketingLocal SEO gets your site ranked at the top of Google's local listings. Your online presence is expanded dramatically, and the sale is already made before your prospects call you. Read more about our local SEO services.

Web Development

Web Development - Since the Beginning of the InternetWe at 21st have been doing web development since the beginning of the Internet. We create custom applications like maps, contact management and website customizations that are beyond the skills of other companies.

Software Development Checklist

Download our Software Development Checklist to ensure you make no mistakes in your custom software project. See our many short custom software case studies for an idea of the breadth of our software development successes.

Your Technology Partner

Have 21st do your software design and development or online marketing and advertising and you will inherit a technology partner. We have been doing it since the beginning of the WWW. We are uniquely qualified to provide technology solutions.

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21st Century Technologies, Inc.
1566 S. Pennsylvania St. Denver, CO 80210
303-744-2178
SEO Sales Leads In Your Toolkit? Better Read This - Denver, Colorado