Content Management Systems (CMS) are a mostly mature technology. However, they stop short of effectively delivering your content. CMS systems allow you to easily add content to a website. A Content Distribution Engine (CDE) is a CMS that distributes your content to all of the most prominent sites on the Internet.
To effectively distribute website content you have to publish content to the following Internet properties:
- All of the top search engines.
- All major ping sites.
- All major social media sites like Facebook, LinkedIn, Twitter, etc.
- All major blog content (RSS feed) aggregator sites. These sites present your content so others can subscribe to it.
- All major social bookmarking sites.

Content Distribution Engine
If your content management system is also a content distribution engine then you no longer have to wonder what happens to your content when you update your website – it is put in front of the most active people on the Internet that are interested in your products or services.
And that is what you want, a website that performs for you instead of just giving you another job to do.
Read more about 21st content distribution engines.