21st Century Technologies, Inc.

Custom Database Software Development, Online Marketing

Custom Database Software

Business Marketing/Local SEO

Conversion Rate Optimization & Lead Gen

  • Home
  • Testimonials
  • Portfolio
  • Case Studies
  • Blog
  • About Us
    • Company Overview
    • Privacy Policy
    • Terms of Use
  • Contact Us
  • Web Design/Development
    • Mobile Websites
    • Web Design Checklist
    • Full Service SEO Friendly Web Design
    • SEO Web Design
    • Web Design Portfolio
  • Local SEO Marketing
    • Small Business Marketing/Local OFFER
    • Online Review Management
    • Local SEO Marketing Services
  • Business Marketing
    • Online Marketing/SEO
    • Local Small Business SEO Marketing Services Bring Customers Through Your Front Door
    • SEO / SEM Services
    • Google My Business
    • SEO Web Design
  • Conversion Rate Optimization/Lead Gen
    • Engagement Marketing
  • Software Development
    • Turn Spreadsheets and Paper Forms into a Mobile Database App
    • Software Development Services
    • Software Development Guide, Checklist
You are here: Home / Do You Manage Online Reviews for Your Local Business?

Do You Manage Online Reviews for Your Local Business?

 

If you do it right then you can expect excellent results like this customer of ours: https://www.google.com/search?q=colorado+antique+gallery
Note all of the places they have reviews, and the amount of reviews their customers have placed for them. This results directly in more walk-in traffic and sales.

Managing Online Reviews is Critical To The Future of Your Local Business

Local 3-Pack SEO Rankings Showing Google ReviewsAcquiring online reviews is an extremely effective tactic to improve your local search engine rankings dramatically, increase conversions and increase sales. A review funnel greases the tracks that lead your customers to the most relevant local online citation sites to add their 5-star reviews. These Google reviews, and those in many other important local directories will change your company.

Think about it. Everyone does their research nowadays before they make a purchase. They do Google searches for the product or service they need. They see the ads, they see the companies listed in the Local 3-pack and they see the list of sites ranked organically below the 3-pack box. They may go to those sites and try their luck. The site may be Yelp, Yellow Pages, Super Pages, Facebook, FourSquare or the Better Business Bureau. These sites are called local citation sites. The ones that are most important to your business vary with country, locality and business vertical.

All you have to do is search for your services and you'll see the sites where companies like yours are listed. That's where you need to be - with a ton of 4 and 5 star reviews.

Click the image above and guess which company most people will most likely call or visit.

The Benefits of Online Reviews

There are many benefits of acquiring many positive reviews in all of the places that matter:

  1. The reviews never go away, so you are literally growing an asset for your company.
  2. Being listed in the citation directories itself is a local SEO ranking factor. Being listed in the most relevant citation directories with many positive reviews boosts your local Google rankings even more.
  3. The reviews convince the person searching for your services that you are the business they should work with. A compelling number of 5 star reviews everywhere they look pushes them over the top, so when they do call you they have essentially already made their decision to work with you.

Zero Moment of Truth (ZMOT)

ZMOT Explained (from ThinkWithGoogle.com)

ZMOT Explained (from ThinkWithGoogle.com)

Google has a name for this effect - ZMOT (pronounced zee-mot), or the Zero Moment of Truth. Several years back Procter and Gamble formalized the term Moment of Truth breaking it down into multiples. The First Moment of Truth was when you are at the store comparing products to make a decision to buy. The Second Moment of Truth is your experience when you use the product, and what you do after experiencing the product. You can be satisfied enough to buy it again, or ecstatic about it enough to post great review about it. You can also be dissatisfied enough to complain to the store where you bought it. Your Second Moment of Truth becomes the Zero Moment of Truth for the next person!

The Zero Moment of Truth is the time before you get to the store when you are doing your research. You are compiling all that you see in order to make your buying decision as described above. One of the most convincing inputs that people use in their decision process is taking recommendations from their friends. Recommendations from trusted online sites is also way at the top of the list. You need to be there!

Doing It Right Makes A Difference: A Case Study

We set up a review funnel for one of our HVAC customers specializing in furnace repair. They were  doing great and for months had been in the #1 local position and the #1 organic position in Google rankings. They had about 25 Google reviews that had taken months to acquire. It took months because reviews were also being added to many other local citation sites important to their local business. Google loved it.

Then one of their competitors saw their local Google rankings and decided to act on it. They started pumping their Google My Business account with reviews, but they didn't add reviews to any other local citation sites. In Google's eyes this is akin to stuffing the ballot box. It isn't natural progression of online reviews. This competitor was pumping their Google My Business account with reviews, but weren't adding reviews to any other sites. They piled up - 25, 50, 100, 150, 200, 250... For a short time Google gave them rankings in the local box. Them after a few months Google removed them from local rankings. Completely. Several months later they are still conspicuously missing from the Google local rankings.

An additional part to this story is that my customer called me one day and said he was concerned. Since we had been riding the crest of the wave with top local and national rankings I asked him what the concern was. He said that he had hired 40 extra HVAC technicians because of these rankings and wanted to know if I could guarantee these top local Google and organic SEO rankings. The answer unfortunately was that there are no guarantees. The methods I used to achieve these rankings are exactly what Google recommends, but they can change their mind. Their algorithms change regularly.

The real answer though is that gathering positive reviews in all of the top citation sites is in your company's best interest, regardless of Google rankings ad traffic. If Google disappeared altogether then the result would be that your company has an outstanding online presence with accounts and great reviews in all of the relevant directories where people will be looking for your services. This is a very good thing.

Construct A Review Funnel

These are the major components of an effective review funnel:

  1. You have to ask your satisfied customers for a review. Note that you never want to ask them for a positive review, and you never want to compensate people for providing reviews. Doing so can get you banned in the citation sites, and many times there is no effective way to get into the good graces of Google, Yelp or the other main citation sites. Besides, it's just not ethical.
  2. Online Review Request Business CardGive them a business card with the address  and QR code like the card to the right that gets them to the review entry page.
  3. Make it easy for them to provide a review. Give them an opportunity to provide reviews on the sites that they feel most comfortable with, and make it easy for them to login using social media sites like Facebook. Many people are always logged into Facebook, so if they can see at a glance Online Review Funnel Entry Pagewhere they can login using Facebook then they don't have to create an account at the sites that allow logging in using Facebook. Click the image to the right to see the sites that you can login with Facebook and those that don't require a login at all.
  4. Follow-up with a drip campaign so the odds of them actually providing the review go way up.

Build Your Online Review Funnel Today, and Start Growing Your Company's Online Assets

For less than $130/month 21st will build you the online review funnel that will propel your business past your competitors. They'll never know what hit them, and your company will change forever. Think about it. Everyone does their research before buying! Be where they are looking with a ton of great reviews. If desired, you can receive emails for every negative or lukewarm review that is posted so you can address it immediately, and you can post the reviews as they come in to your website.

If you're interested in boosting your businesses online presence with an extremely effective review funnel then complete this simple form and Michael Cordova, our president will be in touch with you within minutes to discuss setting you up. Just think where you'll be at this time next year if you do it. Think where you'll be if you don't.

Contact Us Today to Discuss Creating a Review Funnel for Your Local Business

    Name *

    Email *

    Phone

    Comments



    Get FREE Mobile GPS Map Listing in the Top GPS Databases With Reviews Signup

    Everything You Need to Turn Your Local Small Business Front Door Into a Revolving Door With Tons of New Customers Visiting You Every Day

    Question: Do reviews like this usually sway your decisions?

    4.5 Stars Convert and Increase Sales!

    Special FREE OfferIt does for most people. When someone searches online for a product or service, they look for the best provider. If they don't find you where they're looking then the game is over for you before it even starts. If they find you and you have an unimpressive presence then you're dead again. If, however, you are where they look and they see a ton of great reviews with a 4+ average star rating for your business, and none or just a few reviews for your competitors their decision to call you just got a lot easier.

    Our reputation (positive reviews) management service ensures your company gets the maximum amount of top reviews. We build you a central review site and grease the tracks to give your happy customers the easiest path to providing their reviews - no account required, no login. Your reviews are posted to the most influential sites on the Internet - the sites that Google and the top search engines refer to when they want to see if your company is legitimate and has authority.

    Subscribe Now and Get a FREE Mobile GPS Map Listing in the Top Mobile GPS Databases by Signing Up For Our Monthly Reputation (Positive Review) Management Services

    Imagine your business showing up in every local mobile directory that your customers use to find the services you provide! This includes the most used smart phones, in-car navigation systems, device-specific navigation systems and personal navigation devices like portable GPS systems.

    When you sign up for our positive review management services which includes powerful Local SEO, we'll list your website in the top hyper-local GPS map directories FOR FREE so your company will be found easiest in local searches. This is a $200 value.

    Reputation (Positive Reviews) Management Increases Rankings and Sales!

    Our positive review management service goes way beyond that. We also cover all of the other local SEO ranking factors that get you to the top of the local search engine results pages (SERP).

    This Will Change Your Business!

    Local SEO Ranking Factors

    By covering literally all of the bases needed for local rankings, and placing your business into every important local citation site where the search engines look to find you, your business will be ranked head and shoulders above your competition, and you'll get the call before your competitors!

    We post to places which would include (but are not limited to) mobile GPS directories, local online citation directories and social media sites resulting in:

    • Many 4+ star reviews that visibly place your company above your competitors. This shows your authority and is itself responsible for more business.
    • More citations than your competitors
    • Listings on many important local directories
    • Easy to find via mobile search
    • Consistent and accurate business data
    • Higher rankings resulting in more calls!

    We collect your relevant information including the most important keywords, categories and images and all of your pertinent data such as products and services offered. We use all of this to optimize for local search success when we mix in the proper keywords based on what industry research has shown to be most effective.

    The Local SEO effort includes social media shares, bookmarks/links, review site company info additions and citation additions.

    By beefing up your local listings with more information than any of your competitors your business will rank higher in local search engines, it will be listed along with the 4+ star reviews in all of the most important local citation directories and you'll be getting more walk-in traffic and phone calls to your business.

    25+ Years in Business!

    25+ Years in Business

    Michael is a Wordpress Expert

    See Details

    Software Dev Testimonial

    “I highly recommend 21st Century Technologies and Michael Cordova. Michael has successfully built and delivered several in-house custom database software systems for my company, and multiple customer-facing software projects. I have known Michael for over 15 years. His character and reputation are outstanding. Michael has always enhanced our business’s reputation and helped to ensure the successful completion of each project. He has always been very attentive to the needs of our clients and has represented our company well.”
    James P. Greichen, President, Triportals, Inc.

    Author Productivity Tools For Business

    Author Productivity Tools For Business

    Outstanding Testimonial

    “Michael Cordova has a commanding knowledge of several software development languages. For over ten years I have relied on Michael’s expertise and worked with him on projects. He is the first person I call for an opinion on a perplexing problem or when considering a new methodology. I highly endorse any work that he is involved in. He is reliable and delivers high quality work well within established deadlines. I have and will always consider Michael on any project needs. I highly recommend his talents to anyone with any type of software development needs.”
    Vernon Kercher, Senior Application Developer, Western Union

    Your Technology Partner

    Have 21st do your software design and development or online marketing and advertising and you will inherit a technology partner. We have been doing it since the beginning of the WWW. We are uniquely qualified to provide technology solutions.

    Outstanding CEO Testimonial

    “I would highly recommend Michael Cordova as an expert in website search engine optimization, web design and software and web development. Michael is the best SEO / Internet marketing consultant I’ve ever met. His work to optimize the TransMagic website not only produced an 8-fold increase in lead generation, but it also stood the test of time. Recently Michael helped us to re-do our website and SEO to take advantage of more sophisticated techniques in his knowledge base.”
    —
    Todd Reade, CEO
    TransMagic

    Many More Testimonials…

    CEO Testimonial

    “I have worked with Michael for almost three years now and he has never ceased to amaze me. I’ve worked with a number of SEO people over the years and he puts them to shame. He is simply the best of the best. He’s done more for our site in a few months than other people have done in years. His knowledge of WordPress is quite impressive. I highly recommend Michael Cordova to build your WordPress websites and bring in sales leads for you through SEO and other online marketing means.”
    —
    Pedram Shojai, CEO
    Well.org

    Local SEO Marketing

    Local SEO/Small Business MarketingLocal SEO gets your site ranked at the top of Google's local listings. Your online presence is expanded dramatically, and the sale is already made before your prospects call you. Read more about our local SEO services.

    Web Development

    Web Development - Since the Beginning of the InternetWe at 21st have been doing web development since the beginning of the Internet. We create custom applications like maps, contact management and website customizations that are beyond the skills of other companies.

    Software Development Checklist

    Download our Software Development Checklist to ensure you make no mistakes in your custom software project. See our many short custom software case studies for an idea of the breadth of our software development successes.

    Your Technology Partner

    Have 21st do your software design and development or online marketing and advertising and you will inherit a technology partner. We have been doing it since the beginning of the WWW. We are uniquely qualified to provide technology solutions.

    Copyright © 2023 · 21st Century Technologies, Inc. All rights reserved. · Contact Us

    21st Century Technologies, Inc.
    1566 S. Pennsylvania St. Denver, CO 80210
    303-744-2178
    Do You Manage Online Reviews for Your Local Business? - Denver, Colorado