21st Century Technologies, Inc.

Custom Database Software Development, Online Marketing

Custom Database Software

Business Marketing/Local SEO

Conversion Rate Optimization & Lead Gen

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You are here: Home / Conversion Rate Optimization & Lead Generation

Conversion Rate Optimization & Lead Generation

We continually test and optimize to increase conversion rates. We test keywords, ads and landing page content and have achieved phenomenal results. Recent conversion rate optimization efforts for our customers have:

  • increased sales by $291K in one month
  • increased sales leads 8-fold
  • increased monthly sales leads by 194
  • reduced lead costs by a factor of 5
  • See the results of our case study below.

    Keyword Optimization

    Keyword optimization service starts with several hundred to a thousand keywords and determines which keywords convert the best. We usually end up with a handful of keywords with very high conversion rates. We then use these keywords to bring in targeted traffic from other channels like online advertising or SEO.

    Landing Page Optimization

    By testing a variety of content on a landing page we can increase conversions substantially. We have recently achieved conversion rates above 60%. This is unreal in the world of Internet marketing. Since you usually start out a marketing effort with conversions around 1% or 2%, conversion rates of 60% means that every dollar you spend is 30 – 60 times more effective.

    Engagement Marketing for Guaranteed Conversions

    Our engagement marketing service is a pay for performance service – you only pay for real (revenue opportunity) leads, not clicks. In this service we engage visitors in conversations and extracts their needs as related to your services. If needed, leads can be delivered by geographical area so you can have a set number of conversions for a state or city based on your budget. This is a perfect lead-gen tool for franchises or organizations that need to distribute marketing budget funds evenly across all sectors of the franchise or organization.

    Case Study of Recent Customer Results from This Service

    Engagement Service Bottom Line Dollars
    $3,000             Typical cost per sale
    X 50%               Sales closing rate per lead provided
    ==============
    $1,500             Value of lead provided to customer

    X 194              # sales leads provided in 30 days
    ==============
    $291,000         Gross sales resulting from 30 days of Engagement service
    5%              Percentage Cost Per Sale for Engagement service
    3,000%            Return on investment (ROI)

    Rollout of Optimized Content

    After performing the above optimization services, the next logical step is to roll out the successful content to other traffic networks that can deliver the traffic that converts the best for you. Here is what we roll out:

    • Keywords that bring the most relevant traffic and that convert the best
    • Text and banner ad content that draws clicks at the highest click-through rates (CTR)
    • Landing page content – when combined with optimum traffic sources our landing pages have converted at rates above 60%

    Every dollar that you spend after this optimization effort can be tens or hundreds of times more effective than when we started. We have seen customer results like this many times before.

    Contact us to start your content optimization efforts today.

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    Outstanding CEO Testimonial

    “I would highly recommend Michael Cordova as an expert in website search engine optimization, web design and software and web development. Michael is the best SEO / Internet marketing consultant I’ve ever met. His work to optimize the TransMagic website not only produced an 8-fold increase in lead generation, but it also stood the test of time. Recently Michael helped us to re-do our website and SEO to take advantage of more sophisticated techniques in his knowledge base.”
    —
    Todd Reade, CEO
    TransMagic

    Many More Testimonials…

    Selected Top 10 SEO Company!

    #9 SEO Company in the World!

    Bigger and Better Leads

    “I have been working with 21st Century on my SEO work for well over a year and the results are larger prospects and bigger opportunities for my company.”
    —
    Gina Kaelin-Westcott, Sales Strategist/Speaker/Author
    Con·nect Selling™

    Many More Testimonials…

    Selected Top Web Design Agency

    Selected Top Web Design Agency

    CEO Testimonial

    “I have worked with Michael for almost three years now and he has never ceased to amaze me. I’ve worked with a number of SEO people over the years and he puts them to shame. He is simply the best of the best. He’s done more for our site in a few months than other people have done in years. His knowledge of WordPress is quite impressive. I highly recommend Michael Cordova to build your WordPress websites and bring in sales leads for you through SEO and other online marketing means.”
    —
    Pedram Shojai, CEO
    Well.org

    Member: Sales Lead Management Association

    Local SEO Marketing

    Local SEO/Small Business MarketingLocal SEO gets your site ranked at the top of Google's local listings. Your online presence is expanded dramatically, and the sale is already made before your prospects call you. Read more about our local SEO services.

    Web Development

    Web Development - Since the Beginning of the InternetWe at 21st have been doing web development since the beginning of the Internet. We create custom applications like maps, contact management and website customizations that are beyond the skills of other companies.

    Software Development Checklist

    Download our Software Development Checklist to ensure you make no mistakes in your custom software project. See our many short custom software case studies for an idea of the breadth of our software development successes.

    Your Technology Partner

    Have 21st do your software design and development or online marketing and advertising and you will inherit a technology partner. We have been doing it since the beginning of the WWW. We are uniquely qualified to provide technology solutions.

    Copyright © 2023 · 21st Century Technologies, Inc. All rights reserved. · Contact Us

    21st Century Technologies, Inc.
    1566 S. Pennsylvania St. Denver, CO 80210
    303-744-2178
    Conversion Rate Optimization & Lead Generation - Denver, Colorado