Conversion Rate Optimization & Lead Generation
We continually test and optimize to increase conversion rates. We test keywords, ads and landing page content and have achieved phenomenal results. Recent conversion rate optimization efforts for our customers have:
- increased sales by $291K in one month
- increased sales leads 8-fold
- increased monthly sales leads by 194
- reduced lead costs by a factor of 5
- Keywords that bring the most relevant traffic and that convert the best
- Text and banner ad content that draws clicks at the highest click-through rates (CTR)
- Landing page content – when combined with optimum traffic sources our landing pages have converted at rates above 60%
See the results of our case study below.
Keyword optimization service starts with several hundred to a thousand keywords and determines which keywords convert the best. We usually end up with a handful of keywords with very high conversion rates. We then use these keywords to bring in targeted traffic from other channels like online advertising or SEO.
Landing Page Optimization
By testing a variety of content on a landing page we can increase conversions substantially. We have recently achieved conversion rates above 60%. This is unreal in the world of Internet marketing. Since you usually start out a marketing effort with conversions around 1% or 2%, conversion rates of 60% means that every dollar you spend is 30 – 60 times more effective.
Engagement Marketing for Guaranteed Conversions
Our engagement marketing service is a pay for performance service – you only pay for real (revenue opportunity) leads, not clicks. In this service we engage visitors in conversations and extracts their needs as related to your services. If needed, leads can be delivered by geographical area so you can have a set number of conversions for a state or city based on your budget. This is a perfect lead-gen tool for franchises or organizations that need to distribute marketing budget funds evenly across all sectors of the franchise or organization.
Case Study of Recent Customer Results from This Service
Engagement Service Bottom Line Dollars
$3,000 Typical cost per sale
X 50% Sales closing rate per lead provided
$1,500 Value of lead provided to customer
X 194 # sales leads provided in 30 days
$291,000 Gross sales resulting from 30 days of Engagement service
5% Percentage Cost Per Sale for Engagement service
3,000% Return on investment (ROI)
Rollout of Optimized Content
After performing the above optimization services, the next logical step is to roll out the successful content to other traffic networks that can deliver the traffic that converts the best for you. Here is what we roll out:
Every dollar that you spend after this optimization effort can be tens or hundreds of times more effective than when we started. We have seen customer results like this many times before.